Study Marketing in Portugal: programmes, fees and entry requirements

Portugal has 26 undergraduate programmes in Marketing at 23 universities in 18 cities. At public institutions EU students typically pay €697 a year; non-EU students €3,000 a year (€1,300–€4,500).

Always check current information on the official website of the university before you apply.

All Marketing programmes in Portugal

ProgrammeUniversityCityLanguageLengthEU fee / yearNon-EU fee / yearEntry score
MarketingInstituto Politécnico da GuardaGuardaPortuguese3 yr€697€1,300121 (2025)
MarketingInstituto Politécnico de Bragança (Mirandela)MirandelaPortuguese3 yr€697—119.5 (2025)
Marketing e Negócios InternacionaisInstituto Politécnico de CoimbraCoimbraPortuguese3 yr€697€1,500–€3,000120.3 (2025)
MarketingInstituto Politécnico de Coimbra (Oliveira do Hospital)Oliveira do HospitalPortuguese3 yr€697€1,500–€3,000111.7 (2025)
MarketingInstituto Politécnico de LeiriaLeiriaPortuguese3 yr€697€3,000122.5 (2025)
Marketing TuristicoInstituto Politécnico de Leiria (Peniche)PenichePortuguese3 yr€697€3,000117 (2025)
Gestão de MarketingInstituto Politécnico de SantarémSantarémPortuguese3 yr€697€1,300123.8 (2025)
MarketingInstituto Politécnico de SetúbalSetúbalPortuguese3 yr€697€1,350143.5 (2025)
Marketing e Comunicação EmpresariaisInstituto Politécnico de Viana do Castelo (Valença)ValençaPortuguese3 yr€697—115 (2025)
Marketing e Comunicação EmpresarialInstituto Politécnico de Viana do Castelo (Valença)ValençaPortuguese3 yr€697—149.6 (2024)
MarketingInstituto Politécnico de ViseuViseuPortuguese3 yr€697€1,500131.8 (2025)
Gestão de MarketingIPAM — Instituto Português de Administração de Marketing (Lisboa)LisbonPortuguese3 yr———
MarketingIPAM — Instituto Português de Administração de Marketing (Lisboa)LisbonPortuguese3 yr———
Gestão de MarketingIPAM — Instituto Português de Administração de Marketing (Porto)MatosinhosPortuguese3 yr———
MarketingIPAM — Instituto Português de Administração de Marketing (Porto)MatosinhosPortuguese3 yr———
Gestão de MarketingISCTE – Instituto Universitário de LisboaLisbonPortuguese3 yr€697—160.5 (2025)
MarketingISLA Santarém — Instituto PolitécnicoSantarémPortuguese3 yr———
MarketingPolitécnico do PortoPortoPortuguese3 yr€697€3,000146 (2025)
MarketingUniversidade da Beira InteriorCovilhãPortuguese3 yr€697—130 (2025)
Gestão de MarketingUniversidade da MaiaMaiaPortuguese3 yr———
MarketingUniversidade de AveiroAveiroPortuguese3 yr€697€4,150140.8 (2025)
MarketingUniversidade do AlgarveFaroPortuguese3 yr€697€1,750–€4,500136.8 (2025)
MarketingUniversidade do MinhoBragaPortuguese3 yr€697€4,500160 (2025)
MarketingUniversidade Lusíada (Lisboa)LisbonPortuguese3 yr———
MarketingUniversidade Lusíada (Porto)PortoPortuguese3 yr———
MarketingUniversidade Portucalense Infante D. HenriquePortoPortuguese3 yr———

How admission works in Portugal

National Access Contest (Concurso Nacional de Acesso), score 95–200: secondary school average (at least 50%) plus national entrance exams (at least 35%), weights set by each course. The cutoff shown is the score of the last student admitted in the 1st phase. EU citizens compete on equal terms; non-EU citizens usually apply through the special contest for international students with each institution's own requirements.

See also: Study in Portugal · Marketing in other countries

Sources

How the figures are collected and calculated: Data and sources.